Amberstone

We focus exclusively on investing in the most disruptive and innovative consumer product companies that are serving the wellness needs for the next generations of consumers and their families

We take a concentrated and high conviction approach to investing, working with a select group of extraordinary entrepreneurs, to build dynamic, purposeful partnerships. We go beyond a playbook approach, leveraging our experience and network, to achieve exceptional outcomes for all stakeholders.

Those we have backed, now back us. We believe in long-term relationships, and every CEO we have backed that has achieved an exit has, in turn, invested back in Amberstone.

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Our Vision

Backing extraordinary entrepreneurs shaping the future of consumer wellness

At Amberstone, we seek to cultivate an ecosystem where entrepreneurs, investors, brands and consumers achieve positive outcomes through enduring partnership.

Featured Brand Partner

Designed to fill gaps in your nutrition

Redefining the health & wellness space with easy-to-use, effective health supplements that taste delicious

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"The first three years were really building that foundation and the platform of the JuneShine brand to be able to launch new products. Our brand is part of a movement that led to more quality, transparent products now in seltzer, beer, wine, hard kombucha. We’re really proud of the fact that we have been able to extend the JuneShine ethos into the canned cocktail category -- two shots per can, but there’s zero grams of added sugar, all the sugar that we have is from fruit juice and spices. All natural ingredients.”
Greg Serrao Co-Founder & CEO, JuneShine
“When we started the company, we thought the majority of our customers were going to brats, burgers -- but where it really started to shine was people were eating it daily and the velocity and usage data was changing. People were eating spicy sauerkraut with eggs in the morning. They’re eating our beet red sauerkraut with arugula salad and walnuts and chevre at lunch. And then for dinner, they’re having a pork chop with roasted garlic sauerkraut at dinner. People started coming back every week.”
Drew Anderson Co-Founder & CEO, Cleveland Kitchen
"I wanted happy food that makes you feel connected. Consumers are truly joyous when they experience our one-of-a-kind bars that prove wellness can go hand in hand with indulgence. The only question then becomes what flavor is their favorite! Our mission to change how people think and feel about indulgence is at the center of everything we do. We are altering the conversation around food."
Christy Goldsby Founder, Honey Mama's