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About Us

Investments are about extraordinary people and ideas

At Amberstone, we back ambitious entrepreneurs scaling brand-first consumer product companies into nationally distributed category leaders. We combine rigorous, data-driven analysis and extensive experience in CPG to provide capital and purposeful partnership to help entrepreneurs achieve their visions.

What We Look For

Identifying the most compelling investments is an art and a science, combining data, vision and instincts

  • I

    Category leadership

    Category-leading velocities and revenue growth

  • II

    Demonstrated efficiency

    Capital-efficient business models that generate healthy, sustainable margins

  • III

    Opportunity for growth

    Less than $20M in trailing net sales

  • IV

    Brand authenticity

    Strong, demonstrated consumer resonance and extendibility